> ## Documentation Index > Fetch the complete documentation index at: https://docs.citino.ai/llms.txt > Use this file to discover all available pages before exploring further. # Glossary > Every term the app explains with its ? button, in the same words. Every definition below is the same sentence the **?** beside that term shows in the app. ### ± How far the true number could reasonably be from the one shown. It is wide when there are few answers or few questions behind it, and narrows as more come in. ### AI sessions Visits to your website that came from an AI engine, as reported by Google Analytics. ### AI sessions by source Visits from each AI engine, and what they converted into. ### Answers Every answer the AI engines gave to your questions, in full and exactly as we stored it. ### answers reading a source you can influence The share of answers that read at least one site you could do something about: a review site, a list, a directory, a community, a publication or your own site. Competitors’ own sites are not counted. ### brands it names The brands named in answers that read this site, and in how many of those answers. ### brands named How many different brands the AI engines named in these answers. Every brand this answer mentions, in the order it mentions them. ### by landing page The pages AI visitors landed on, and how many of those visits we could trace to a question. ### cadence How often we ask your questions. Every question is asked once a day. ### Ceiling Every visit this question could explain. Questions can share visits, so ceilings are never added up. ### channels Where alerts are sent besides this page. Every alert is recorded here either way. ### Cited How many answers showed this site as a source the reader can click. A site can be read without being cited. The share of answers that showed this site as a source the reader can click. A site can be read without being cited. ### Claimed A segment you have said you compete in. Only claimed segments count towards your scores; the others are shown for context, unscored. ### Competitor baseline The median change across the competitors you track, over the same questions and the same days. It is roughly what would have happened to you anyway. ### competitors The brands you compare yourself with. They are tracked on every screen and in your alerts. ### Confidence How sure we are that these visits came from this question. It is lower when the link rests on only a few citations. ### conversions AI visits that went on to complete the goal you track in Google Analytics. ### coverage The share of AI visits we could trace back to one of your questions. The rest still count; we just cannot say which question sent them. ### CVR Conversion rate: the share of visits that converted. ### Demand How often buyers ask this, estimated from search demand. ### Effort How much work we expect it to take. ### Est. revenue The revenue from this question’s visits, estimated from what Google Analytics reports for the pages it sends people to. ### evidence The websites the answers behind this gap read before deciding who to name. The ones you chose are the plan of work; the rest stay here, so you can see why it was suggested. ### Facets Another way to slice the same questions: by the angle they are asked from rather than by topic. A muted chip has too few questions to read anything into. ### First retrieved The first day any answer read this page, ever. It is not limited to the period you picked. ### Floor Visits only this question can explain: the least it is responsible for. ### Impact Our estimate of how many percentage points of visibility this could add. It is an informed guess from past answers, not a promise. ### Intent What the buyer is trying to do with this question, such as discover options, compare tools or check pricing. ### Last seen The most recent day an answer read this page. ### Leader The brand named most often in these answers. ### low sample This number rests on only a few answers, so read it as an early signal rather than a settled result. It firms up as we collect more each day. ### market and engines The country we ask from and the AI engines we ask. Each engine is asked every question. ### Most named The brand named in the most answers to this question. ### n How many answers a number is based on. The more answers, the more you can trust it. ### Named ahead of you The brands named more often than yours in the answers to this question, most often first. ### named more often when read How much more often you are named in answers that read this site than in answers that do not, over the last 30 days. It is a pattern in past answers, not proof that being listed there causes it: only a published change, measured afterwards, shows that. ### Net effect Your change minus the competitor baseline: the part of the move that was yours. If it is larger than its ± range, the change worked or hurt; if not, we cannot tell yet. ### not estimated Items we cannot yet put a number on, because there is not enough evidence to say how much they would move you. They are still worth a look; they just cannot be ranked. ### not named on Of your questions whose answers read this site, how many have not named you once in this period. ### Owner Who on your team is responsible for it. ### Position when named When an answer names you, where you appear in its list on average. 1 means you were named first, so lower is better. ### Prompts How many of your questions sit in this segment. Each one is asked on every AI engine every day. How many of your questions had at least one answer that read this site. ### prompts where it is read Your questions whose answers read this site, with your visibility on each. ### recent alerts What the rules found, newest first. A change small enough to be chance never raises an alert. ### retrieval When the engines first and most recently read this site. ### Retrieved How many answers read a page from this site while writing the answer. The share of answers that read a page from this site while writing the answer, out of the answers whose engine tells us what it read. ### Revenue The value of those conversions, as Google Analytics reports it. ### rules The changes we watch for on your behalf. When one happens, it appears under Recent alerts. ### Segments The groups your questions are sorted into, usually by product line or use case. Your scores count only the segments you have claimed. Which of your segments this question belongs to. ### segments Tick the segments you compete in. Your scores count only the questions in ticked segments. ### Sentiment when named When an answer names you, how favourably it describes you, on a scale from 0 (negative) to 100 (positive). ### Setup A few one-time steps that make these numbers more useful. None of them holds up collecting answers. ### Share of voice Of all the brand mentions in those answers, the share that were you. When an answer names five brands, each gets a fifth of it. ### Since The first day we asked this question. A newer question has less history behind its numbers. ### sources The web pages this answer drew on. They are the pages to influence if you want the answer to change. ### sources read Every website the engines read while answering your questions, grouped by whether you can do something about it. ### Status Where the item is, from open through published to measured. ### the change How much this moved since the previous period of the same length, in percentage points. “Within noise” means the move is smaller than the ± range, so it could be chance. ### the pages the engines read The websites the engines read while answering your questions. Being listed on these is the fastest way in. ### the questions being asked The questions we ask the AI engines every day on your behalf, phrased the way a buyer would ask them. ### the scope Which questions, segments, days and AI engines the numbers on this screen are counted over. Change the filters and every number here changes with them. ### the visibility league Every brand named in the answers to your questions, ranked by visibility. Your own brand is highlighted. ### Top losing prompts The questions where you are furthest behind the brand named most. They are usually the best place to start. ### Tracking Tracked brands are the competitors you follow across every screen and alert. The rest are here because the engines named them. ### traffic by prompt What each question’s traffic was worth, as a range from floor to ceiling, beside the traffic no question explains. ### Visibility Of all the answers we collected, the share that named you. 40% means you were named in 4 of every 10 answers. The share of answers to this question that named you, and how many answers that is. A single question has no ± range; ranges are worked out across many questions. ### visibility by model Your visibility on each AI engine separately. Engines read different websites, so you can be strong on one and missing from another. Each brand’s visibility on each AI engine separately. ### Visibility over time Your visibility and your competitors’, day by day, so you can see who is gaining ground and who is losing it. ### what moved Only the changes big enough to be real rather than chance. If nothing is listed, nothing moved by more than its ± range. ### what the engines read Every website the AI engines read while answering your questions, each sized by how many answers read it. An answer that read three sites counts once for each, so reads add up to more than answers. ### where to show up first The sites you can do something about that the engines read most, and whether you are listed on each. Getting onto these is the most direct way to be named more often. ### where you land Of the answers that named you, how many named you first, second, third or later. Being named first is worth more than being named fourth. ### which days count Before is the period before you published. After starts the day an engine first reads your page, not the day you published it, so the days in between count for neither. ### who the engines name instead The brands the AI engines named in answers to your questions so far. ### work items Things worth doing to get named more often, each from questions you are losing. Ranked by how much each should move your visibility. ### Your change How much your visibility on this segment's questions moved, from before you published to after, in percentage points. ### your pages The pages of your own website the engines read, and how often they went on to cite them. ### your presence Whether you are listed on this site. Getting listed on the sites the engines read is the most direct way to be named more often. ### your prompts The questions we ask the AI engines every day on your behalf, phrased the way a buyer would ask them. A question is never edited, only replaced, so its history stays comparable. ### your rank Your place among all the brands named, ordered by visibility. ### your site Where your own website ranks among every site the engines read, by how many answers read it. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.