Scope, segments and claimed segments

Which questions, segments, days and AI engines the numbers on this screen are counted over. Change the filters and every number here changes with them.

A visibility figure means nothing until you know what it was counted over. Every screen that shows a number says so in its toolbar.

​

The scope line

At the top of each screen with numbers is a Scope line. It reads, in this order:

• How many of your questions count, and from which segments: “in your segments” for the segments you have claimed, or “across every segment” when you have widened the view.
• How many answers, over how many days.
• “branded prompts reported separately”: questions that name a brand are not in these numbers (see below).
• The engines the answers came from.

​

What counts towards your headline numbers

Your visibility, share of voice, position and sentiment count an answer only when all three are true:

1. The question names no brand. A question with your name in it names you nearly every time, and would make any average it touched meaningless. Questions that name you or a competitor are still asked every day; their answers are on Answers and feed Claims, and each has figures of its own on Prompts and its Prompt detail, outside the headline.
2. The question sits in a segment you have claimed.
3. The answer is in the window you picked, on a default engine switched on for the project.

The window is chosen on Overview: 7d, 30d or 90d, with 30 days as the default. The other screens that show these numbers follow the window you pick there.

​

Segments

The groups your questions are sorted into, usually by product line or use case. Your scores count only the segments you have claimed.

A segment you have said you compete in. Only claimed segments count towards your scores; the others are shown for context, unscored.

Claiming exists so that you are scored only on the markets you actually sell into. A brand that sells one kind of product should not have its headline dragged down by questions about a kind it does not sell. Overview’s Segments table has one row per segment: whether it is claimed, how many questions sit in it, your visibility there, its change, and the brand that leads it. A segment you have not claimed is shown muted with “not in your scope” and no figure. Each segment’s change is against that segment’s own previous window, not the whole set’s. To see past your claim, use the all segments link in Overview’s toolbar. The scope line then reads “across every segment”, so a screenshot of that view cannot be mistaken for your headline.

​

Claiming segments

• At setup, every segment you keep on the Review step is claimed.
• Afterwards, in Project settings, Segments: “Tick the segments you compete in. Your scores count only the questions in ticked segments.” At least one segment must stay claimed.

Changing your claim is cheap and reaches back in time: “Changing segments recomputes your scores over stored history. Nothing is re-run and no prompts are used.” An owner, admin or editor can change segments; a viewer sees them read-only.

​

Segments are not questions

A segment is a group; a question (a prompt) is one thing we ask. A question can sit in more than one segment, and it still counts once in your headline. For each segment, Prompts is:

How many of your questions sit in this segment. Each one is asked on every AI engine every day.

You choose a question’s segments when you add it.

​

Facets

Another way to slice the same questions: by the angle they are asked from rather than by topic. A muted chip has too few questions to read anything into.

Facets sit at the foot of Overview’s Segments table.

​

Related