Skip to main content
Of all the brand mentions in those answers, the share that were you. When an answer names five brands, each gets a fifth of it.
Share of voice sits beside visibility on Overview. It is counted over the same answers, in the same scope, and carries the same n, with a ± range of its own.

​
How it differs from visibility

The two answer different questions:
  • Visibility asks: were you in the answer at all?
  • Share of voice asks: of every brand the answers named, how much of that was you?
Every brand named takes a slice, so the shares of all the brands named add up to 100%. That is why share of voice is usually lower than visibility: an answer that names you alongside several others gives you full credit for visibility and only a slice of the voice.

​
Reading the two together

A sudden change in how many brands the answers name moves everyone’s share at once, without anyone gaining ground. When an engine does that, the day is labelled on your charts: see Drift labels.

​
Who else is named

Your share of voice is on Overview. To see who takes the rest, open the Brands screen: it ranks every brand named in your answers by visibility, with your own brand highlighted.

Visibility

Whether you are in the answer at all.

Position

Where you appear when you are named.

Drift labels

When an engine changes how many brands it names.

Brands

Every brand named in your answers.