Brand profile

Brand profile answers: how do the engines describe you, and where does a competitor get described better? Engines attach short descriptions to brands (“easy to use”, “expensive”, “built for enterprise”). Citino sorts those into themes and into eight fixed dimensions, then sets you beside one competitor.

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Where the numbers come from

No new questions are asked. Brand profile reads the answers to your own tracked prompts, and only the answers that name your brand. To keep the cost down, each prompt is read for descriptions one day a week, always the same day, on every engine. So the screen reads about a seventh of your answers, and says how many it read. Every theme keeps the engine’s own sentence, and polarity (positive, negative, neutral) is one model’s reading, so check the quote before relying on it.

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The toolbar

• Window and Engine: the period and the engine or All engines.
• Compare with: pills, one tracked competitor at a time. It starts on the most visible one.

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What is on it, top to bottom

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The portrait

A sentence about how engines describe your brand, built from your strongest themes and how many themes are yours, contested or theirs. Beside it, a radar of eight dimensions: your brand filled in the accent colour, the competitor dashed in grey. A dimension with no figure reads “not measured”.

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Yours, contested, theirs

Each theme is placed by comparing the two brands. Yours: engines say it of you clearly more than of the competitor. Theirs: the reverse. Contested (“too close to call”): said of both, or the difference is smaller than its range. Each card shows a quote per theme, three themes, then “and N more”.

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Dimension by dimension

A bar per dimension: who leads, and the gap in points with its ± range. A gap smaller than its range is muted and says within noise: the two of you may not differ at all.

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The dark band

The strongest negative theme for each brand, with a link to Objections, which shows what engines argue against you when asked directly.

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One theme

Open a theme to see:

• Wordings: each wording grouped into it.
• Answers: the quote, the engine and the date. Open answer opens the prompt’s answers.
• Sources behind it: the pages those answers read.
• Create work item: a content gap on Gaps, with these sources attached. Nothing is created until you press it.

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Why themes can be missing

Descriptions are grouped into themes each night. Until that has run, the screen says your brand was described but the descriptions “have not been sorted into themes yet”, and a line says how many wordings are waiting. They appear after the next night’s grouping. Long answers that list many brands may be skipped for descriptions, so they are under-represented here.

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Empty states

• First read pending: nothing has been read yet. Each prompt is read once a week.
• Brand not named: no answer named your brand. That is a finding; see Prompts.
• Described in none: engines named your brand and described it in none of the answers read.
• No competitor tracked: add one in Project settings.

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